About Us

Shula NY was established 25 years ago in New York’s renowned Diamond District, our brand has garnered over 10 prestigious jewelry design awards from JCK and In Store magazines, celebrated for our unique diamond, color, and Sea Life-inspired collections.
We are passionate about marine life and animal conservation, supporting charities such as Alley Cat Rescue, Sea Shepard, and coral restoration. Additionally, we are proud members of esteemed jewelry organizations, including the American Gem Society, Jewelers Board of Trade, MJSA, and IJO buying group.

Our team proudly exhibits at JCK Las Vegas, showcasing our latest designs to a global audience.

Please follow us on Facebook, Shula New York. 

Instagram @shulanewyorkjewelry