About Us

Shula New York boasts both elegance and style in its renovated collection. Founded in 2001 in the famed Diamond District in New York City, until this day, the majority of Shula's work and designs are still produced in our new 5th Ave facilities by the hands of everyday craftsmen. Shula's mission seeks to redefine jewelry that is both elegant ,affordable and timeless regardless of age. The pieces are made to be comfortable for the modern woman whether worn by night or by day.


Our brand offers a range of designs exclusive to Shula New York. Passion & Gold, reveals the latest trends in gold and diamond jewelry. Sea of Life, offers a breath-taking nautical collection made in gold as well as a lower price point silver version . The Equestrian collection, carries unique and exclusive in-house designs of equestrian pendants and rings, each crafted in 14K gold.  Plata Y Oro, offers innovative designs in silver mixed with accents of gold, diamonds, and precious and semi-precious stones. Our latest collection, Stackable Bands, offers stackable rings at affordable prices, each hand fabricated in 14K set with a mix of  diamonds, rubies, emeralds and sapphires. An exhibitor at major trade shows, Shula takes pride in its membership of the American Gem Society the Jewelers Board of Trade and MJSA.


Please find us on Instagram @shulanewyorkjewelry