About Us

Shula New York boasts both elegance and style in its renovated collection. Founded 2001 in New York famed diamond district, until this the majority of Shula's work ,designs, enamel work and repair are still produced in-house.   

Our brand offers a range of designs exclusive to Shula New York. Passion & Gold reveals the latest trends in gold and diamond jewelry. Sea of Life offers a breath-taking nautical collection made in gold as well as a lower price point silver. The Equestrian collection carries unique and exclusive in-house designs of equestrian pendants and rings, each crafted in 14K gold.  Plata Y Oro offers innovative designs in silver mixed with accents of gold, diamonds, and precious and semi-precious stones.  An exhibitor at major trade shows. Shula takes pride in its membership with The American Gem Society, Jewelers Board of Trade, MJSA ,and recently we are proud members of IJO buying group.


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